Replaces your CRM
Contacts & Pipeline
Your people, your way. Custom fields, tags, pipeline stages, and a full activity timeline for every contact.
- Custom fields
- Tags & segments
- Pipeline boards
- Activity timeline
- Unlimited contacts
CRM. Email. SMS. Waivers. One platform.
Run your organization
from one place.
Everything your team needs to manage contacts, send email campaigns, text your members, and collect waivers - starting at $149/mo.
Get startedReplace the whole stack.
One platform instead of five subscriptions. All your data in one place, all connected.
Sarah Martinez
Signed Liability Waiver
2 weeks ago
Opened Spring Season Newsletter
4 days ago
Replied to SMS: "Yes, we'll be there Saturday!"
yesterday
Moved to Active in Registration pipeline
today
Emailed "Question about Saturday schedule"
just now
Waivers, emails, texts, support tickets, pipeline — one screen. No tab switching. No CSV exports.
What's built in
Four modules, one platform. All your data connected.
Replaces your texting app
SMS & Texting
Two-way SMS from the contact record. Quick replies, media support, and full conversation history. Free inbound.
- Two-way messaging
- Free inbound SMS
- Media / MMS
- A2P compliant
Replaces your email tool
Email Marketing
Campaigns, drip sequences, and open/click tracking. Every interaction appears on the contact timeline.
- Drip campaigns
- Open & click tracking
- Audience segments
- Unsubscribe management
Replaces your waiver app
Digital Waivers
Custom waiver forms with e-signatures. Submissions auto-create contacts or update existing records.
- E-signatures
- PDF generation
- Shareable links
- Auto-creates contacts
Configured for your business
Your fields, your pipeline
A sports league tracks jersey sizes and divisions. A yoga studio tracks membership tiers. We set it up for how you actually work.
Unlimited contacts
500 or 50,000 contacts - same price. No per-contact fees. Your whole database in one place.
We set it up for you
Contacts imported, modules configured, team trained. You're running on OK Nyla in days, not months.
Simple, transparent pricing
Choose the tier that fits your organization. Start small, scale as you grow.
Starter
SMS CRM
$149
/mo
Pilot Price
$99/mo for first 90 days
- 1,000 outbound SMS segments included
- Free inbound SMS (unlimited)
- $0.04/segment after included
- MMS at $0.06/msg
- CRM with unlimited contacts
- Real-time SMS inbox
- Phone number provisioning
- 10DLC compliance
- Up to 3 users
Most Popular
Growth
Growth
$299
/mo
- Everything in SMS CRM
- 3,000 outbound SMS segments included
- $0.035/segment after included
- MMS at $0.05/msg
- Email marketing campaigns (10K/mo)
- Digital waivers (unlimited)
- Drip campaigns (SMS + email sequences)
- Meta/Facebook lead integration
- Up to 10 users
- Priority support
Enterprise
Full Platform
$497
/mo
- Everything in Growth
- 7,500 outbound SMS segments included
- $0.03/segment after included
- MMS at $0.04/msg
- 50K emails/mo
- AI-powered automation
- Advanced analytics
- API access
- White-label options
- Unlimited users
- Dedicated support
SMS Pricing: SMS is billed per segment (160 characters). Outbound messages over the included amount are charged at the tier rate. Inbound messages are always free. MMS (picture messages) billed per message.
What you're paying now
Tool
Typical cost
CRM contacts, pipeline, team access
$500+/mo
Email marketing campaigns & drips
$150/mo
Business texting SMS inbox, 2-way
$200/mo
Digital waivers e-signatures
$50/mo
Integrations syncing tools together
$75/mo
Total
$975+/mo
OK Nyla Growth everything included
$299/mo
Founders Club
Lock in your rate forever.
The first 10 organizations get their selected tier price locked for life, plus direct access to the founder.
7 of 10 spots remaining